A Nigerian startup company, Egoras, has announced a charity-driven initiative to sell 50kg bags of locally produced rice for N45,000 each from Saturday, October 12, 2024.
This initiative comes as the cost of staple foods surges due to inflation, foreign exchange challenges, and supply chain disruptions.
NigeriaMedia earlier reported that rice sellers and dealers are selling 50kg bags of rice above N80,000 from the previous price of N76,000.
The sellers attributed the increase to scarcity and high foreign exchange used to import the product.
Ugoji Harry, CEO of Egoras, expressed the company’s commitment to supporting communities in need during these challenging times.
His words:
“At a significantly reduced price of N45,000 per 50kg bag, we aim to offer Nigerians some relief from the impact of soaring food prices,.
Leadership reports that he said the decision is due to the increasing hardship many face in securing basic food supplies.
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“The current economic situation has pushed many families into extreme financial strain. Food is becoming unaffordable for many households, and as a company, we feel a responsibility to support our communities.”
Harry emphasized that the discounted rice is not intended for resellers or distributors to ensure the initiative directly benefits those in need.
He explained:
“We have set a limit of one bag per customer to prevent exploitation. We want to ensure that as many households as possible benefit from this initiative and that people do not buy in bulk just to resell it at a profit.
Harry acknowledged the daunting economic challenges facing Nigerians but remained hopeful about the initiative’s potential positive impact and listed locations for the sale.
He said:
“Distribution points for the rice will be conveniently located in Lagos, Abuja, and Port Harcourt.
“Interested Nigerians can pre-order through the company’s website, using this link egomart.org, at it will be on a first-come, first-served basis.
“We believe that this effort, while small, will provide some relief to those most in need. Every bag of rice sold at this price is helping a family get through these tough times.”